Ohana Poke

Ohana is a food business with a fresh and fun concept, pioneering the region, their poke bowls are both delicious and healthy. This project proved to be much more complex than expected, since this project was born in the screen, the partners didn't really know what they wanted. I tackled the project from a product design perspective but instead of just validating an app idea, I had to think of the walls and in-restaurant ordering process.

Branding • Print • Brand Kit

The sketching and doodling process took a few hours before I realized which direction I wanted to go. Something simple and minimal backed up by strong colors and beautiful photography, the main product assets were done in the first week and the pitch was a hole in one, after that I had to design everything else from the tray liners to the building itself. The digitalization process was made in Adobe Illustrator and the architectural project was done in collaboration with a dear friend.

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